Spring Summer 2017 Merchandising Guide
New store owners, designers and international brands trying to enter the US fashion market, you need to know the calendar of seasonal selling, delivery and shipping dates to retail stores. Presented, is a traditional calendar guideline used by the fashion industry for decades. The buying calendar combines season buy dates with shipping dates. There are months of lead-time between presenting your collection to buyers and when it is delivered to stores. There are changes in progress. March 2016: The Council of Fashion Designers of America, released it’s study undertaken with the Boston Consultancy Group,. The topics: delivery cycles, buy now wear now merchandise, and in-season relevancy.
The study’s unanimous consensus: the time is ripe for change in our market. Will facilitate the dialogue between brands and retailers to gradually adjust deliveries to the season over the upcoming year. This conversation is not new.
Fashion industry executives have been griping about the consumer’s need for in-season merchandise for decades. It’s the “internet of things” that has brought the reality of delivery cycles to a boil. Brands you have to do what is right for you. If you don’t have a substantial direct-to-consumer base, your retailers are in the driver’s seat. It’s time to initiate conversation with your sales reps and buyers. Ask: what season they want delivered when. Women’s Apparel Market Dates In the apparel business timing of product development, production, marketing, and presentation is critical.
VISUAL MERCHANDISING GUIDELINES FW 17 23 October 2017. Hi all, here you can find the VM GUIDELINES of SPRING SUMMER COLLECTION 2017.
Manufacturers of seasonal, fashion products may have six selling seasons per year and offer five lines for each season, while manufacturers of basic, staple products have only one or two seasons a year. (Fast Fashion is another story all together.) Your seasons may vary slightly and will coincide with your Sales Representatives selling seasons. In recent years there is a tendency for some retailers to have new items sell on a continuing basis rather than for specific selling seasons. In the women’s apparel industry, four to six collections a year are typical. Spring I.
Sell Dates: August - October. Delivery: Late January - March. Delivery Dates: 1/30 - 2/28 - 3/30 Fashion Week in New York takes place in September as does New York Market week. West Coast Market follows as do other regional shows in the US, which are still running well into late October.
Spring II / Summer. Sell Dates: October - January. Delivery: Late March - May. Delivery Dates: 3/30 - 4/30 - 5/30 Fall I / Transition.
Sell Dates: Late January - March. Delivery: Late Middle of July - August.
Delivery Dates: 7/15 - 8/30 Fashion Week in New York takes place in February. West Coast Market follows as do other regional shows in the US, which are still running well into late March - mid April. Fall II. Sell Dates: March - April. Delivery: Late September. Delivery Date: 9/30 Holiday. Sell Dates: May - June.
Autumn 2017
Delivery: October. Delivery Dates: 10/15 - 10/30 Resort / Cruise. Sell Dates: June - August.
Summer 2017 Anime
Delivery: Late November through mid-January. Delivery Dates: 11/30 - 12/30 - 1/15 Children’s Market. Children’s apparel and accessories has three seasons:. Spring Summer. Back-to-School. Holiday Menswear Market In the past, Menswear manufacturers presented two collections of classic clothing each year changing fabrics for seasons.
Greta Constantine Spring/summer 2017
Today on the strength of the menswear market many brands now produce highly styled clothing with seasons, lines and style now paralleling those of women’s wear products. The two key menswear market’s are January - February for Fall buying, and July - August for Spring/Summer merchandise.